Data Analytics
Monitor spectator feedback continuously and make agile decisions to improve your audience experience.
Discover Who Your Spectators Really Are
Uncover key data to better understand your spectators: geographic and demographic profiles, show attendance habits, interests and expectations, satisfaction levels, contact information. Provide an intuitive, enjoyable feedback space—and gather only the insights that truly matter to your venue.
- Flexible, multi-channel setup: indoor kiosks, roaming tablets, QR codes, email/SMS links, with real-time data capture.
- Robust customization toolbox: open feedback, single/multiple choice questions, 5-star or 10-point ratings, image selection, email forms, conditional logic, freehand drawing, NPS, randomized answers, and more.
- Strong participation: up to 60% of spectators contribute.
Monitor Satisfaction in Real Time
Quickly identify which aspects of your audience experience resonate most—and which ones need attention. A satisfied spectator is more likely to return and recommend your venue to others.
- Real-time performance tracking: responses are instantly visible on an intuitive dashboard, enabling fast action when issues arise.
- Key alerts: receive automatic notifications when low scores are submitted, plus weekly or monthly summary reports.
- Measurable impact: venues typically see a 20% boost in satisfaction.
Build Lasting Relationships with Your Audience
Retaining an existing spectator is far more cost-effective than acquiring a new one. That’s why it's crucial to stay in touch with past attendees through personalized, targeted communication.
- Continuously grow your qualified database: integrate with your CRM to enrich audience profiles and reach your full base.
- Post-participation email flows: send tailored follow-ups based on collected data—segmented by profile, including membership offers, exclusive updates, online reviews, and more.
- Exceptional engagement: open rates up to 70%.
Gamify the Feedback Experience
Make feedback collection fun, memorable, and effective. Use interactive modules to increase engagement and maximize response rates.
- Loyalty through Instant Win games: fully customizable giveaways that reward selected participants with prizes of your choice.
- 50% of participants try their luck on average.
- Turn spectators into advocates: offer digital postcards they can send to friends, sharing their positive experience and encouraging visits.
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Digital Guestbook
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Audience Research
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Trends & Insights
Give Your Audience a Voice with a Digital Guestbook
An engaging, multi-channel mini-survey (via kiosk, QR code, email) designed to:
- Gather valuable self-declared audience data
- Track satisfaction and identify early warning signs
- Foster long-term connections
- Involve audiences through fun and creative modules
Gain Deep Spectators Insights with Our Audience Studies
Use digital research to:
- Deploy multi-channel surveys
- Apply the right methods to ensure representative results
- Leverage large response volumes to dig into key focus areas
Co-Create the Future of Your Venue with Your Audiences
Understand what your current and potential audiences think and want—at a local or regional level:
- Public consultations across multiple venues to uncover what performing arts audiences expect
- Forward-looking themes that explore deeper than satisfaction scores
- Benchmark barometers to compare your performance against similar venues using relevant indicators
Want to know more?
Let's talk about your spectator feedback project!
Book a meeting