Data Analytics
Monitor visitor feedback continuously and make agile decisions to improve your audience experience.
Get to Know Your Visitors Like Never Before
Understand who visits your zoo or aquarium with insights into: geographic and demographic profiles, visit habits and interests, satisfaction levels, contact information and more. Offer your audience a fun, self-directed way to share feedback—and collect only the data that matters to you.
- Deploy across all channels: indoor or outdoor kiosks, roaming tablets, QR codes, email/SMS invitations, and push notifications in your visitor apps—with real-time data capture.
- Customizable solution: comment, single or multiple-choice questions, 5-star or 10-point ratings, image selections, conditional logic, drawings, randomized answer orders, NPS, and more.
- High engagement: up to 60% participation rate.
Track Satisfaction in Real Time
Pinpoint what delights your visitors—and what needs to be improved to earn their loyalty. A satisfied guest is more likely to return and recommend your site to others.
- Instant access to feedback: monitor responses in real time via an intuitive dashboard and react quickly when issues arise.
- Smart alerts: receive automatic emails whenever a poor rating is submitted, plus weekly or monthly summaries to track trends.
- Proven impact: average increase of 20% in visitor satisfaction.
Stay Connected After the Visit
It’s far more cost-effective to keep a returning visitor than to attract a new one. Maintain a lasting relationship with past guests using targeted, personalized communication.
- Grow a qualified contact base: sync with your CRM to enrich visitor profiles and maximize your reach.
- Automated post-visit emails: send messages tailored to audience profiles—exclusive updates, membership offers, online reviews, visit extensions, and more.
- High engagement: up to 70% open rate.
Gamify the Feedback Experience
Make data collection fun and memorable by integrating interactive games into your feedback tools. These engaging experiences significantly boost participation rates.
- Boost loyalty with Instant Win games: fully customizable prize draws that reward select participants with your choice of gift.
- Turn visitors into ambassadors: let them send digital postcards to friends and family to share their zoo or aquarium experience.
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Digital Guestbook
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Audience Research
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Trends & Insights
Create a Memorable Post-Visit Moment with a Digital Guestbook
A short and playful questionnaire—available via kiosk, QR code, or email—that helps you:
- Collect visitor sentiment and demographics
- Monitor satisfaction and detect weak signals early
- Maintain ongoing engagement
- Encourage interaction with fun, creative modules
Understand Your (Potential) Visitors with Targeted Research
Use digital studies to:
- Distribute surveys through multiple channels
- Apply the right methodology for reliable results
- Leverage high response volumes to explore chosen focus areas
- Discover what visitors want and expect—across your region and beyond.
Discover what visitors want and expect—across your region and beyond
Leverage trend-focused tools to shape tomorrow’s visitor experience:
- Public consultations run in collaboration with similar venues to learn what today’s zoo and aquarium audiences seek
- Forward-looking themes that go beyond satisfaction and demographics
- Benchmarking barometers to compare your results with other institutions using relevant metrics
Want to know more?
Let's talk about your visitor feedback project!
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