Data Analytics
Monitor visitor feedback continuously and make agile decisions to improve your audience experience.
Understand Who Your Visitors Really Are
Whether they’re tourists or locals, learn everything you need to know about your audience: geographic and demographic profiles, visiting habits and interests, overall satisfaction or targeted feedback, contact details and more. Give your visitors a fun, autonomous way to express themselves while gathering the data that truly matters to you.
- Multi-channel setup: on-site kiosks, QR codes, emails, SMS, push notifications via your app—all with real-time data capture.
- Customizable solution: reviews, single/multiple choice questions, star ratings, email forms, drawings, conditional questions, randomized answers, NPS, etc.
- High engagement rates: up to 60% participation.
Increase Your Destination’s Appeal
Discover what your visitors love—and what needs improvement. Understanding their experience helps build loyalty among both tourists and locals. Happy visitors are more likely to return and become ambassadors for your destination.
- Satisfaction monitoring: track key stay-quality indicators in real time for excellence certification (e.g., “Destination d’Excellence”), and customize responses to dissatisfied guests.
- Proven results: 20% average increase in satisfaction.
- Co-create offers: ask your audience what they expect from future experiences—activities, lodging, transport, services—and assess the appeal of ongoing projects.
Stay Connected After They Leave
Acquiring new visitors costs more than nurturing existing ones. Build long-term relationships with tools designed to keep you in touch with your audience.
- Continuously enrich your CRM with high-quality, qualified contacts—sync seamlessly to enhance your contact profiles.
- Automated follow-up emails with smart segmentation: tailored experiences, partner promotions, return visit suggestions, online reviews, and more.
- Strong engagement: up to 70% email open rate.
Gamify the Data Collection Experience
Make surveys fun! Gamification turns passive feedback into active engagement—raising response rates and improving visitor satisfaction.
- Incentivize loyalty with Instant Win games: fully customizable giveaways where winners are chosen at random.
- Drive referrals with Virtual Postcards: let visitors become ambassadors by sending digital cards to friends and family.
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Digital Guestbook
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Audience Research
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Trends & Insights
Give Your Visitors a Voice with the Digital Guestbook
An interactive, short survey available via kiosks, QR codes, or email, the digital guestbook helps you:
- Gather self-declared data from both tourists and locals
- Track satisfaction and detect weak signals early
- Build meaningful, lasting connections
- Encourage engagement through playful modules
Get to know your (potential) visitors better with our audience research
Use digital tools to conduct audience studies that deliver reliable, actionable insights:
- Distribute surveys across multiple channels
- Ensure representative samples with the right methodology
- Gather a high volume of responses for meaningful analysis
- Understand visitor expectations across your region
Discover what your visitors want and think on a large scale
Empower your audience to shape your venue’s future through collaborative tools:
- Cross-venue public consultations revealing visitor expectations
- Forward-looking themes exploring more than satisfaction
- Cultural barometers that benchmark your venue against others in the sector
Want to know more?
Let's talk about your visitor feedback project!
Book a meeting