Expand your in-store product lineup while boosting customer retention

Located inside Paris City Hall, Paris Rendez-Vous is much more than just a store—it's a celebration of Parisian craftsmanship and creativity. The boutique features a curated selection of locally made products under the "Fabriqué à Paris" label, as well as official City of Paris-branded merchandise. It also serves as a welcoming space for information on city services and cultural events.

Key challenges

To better meet the needs of its visitors and shape its future strategy, the Paris Rendez-Vous team sought a digital tool that could:

• Gain deeper insights into customer profiles, with the goal of increasing loyalty and repeat visits
• Measure customer satisfaction and gather feedback on the boutique experience to uncover opportunities for improvement
• Support the modernization of the store and expansion of the Ville de Paris product line through customer input