Établissement public des Musées d'Orsay et de l'Orangerie

Build visitor loyalty through personalized communication

Discover how the Musée d’Orsay and Musée de l’Orangerie place visitor experience at the core of their strategy with GuestViews’ feedback solutions.
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Two iconic museums in the heart of Paris

The EPMO brings together the Musée d’Orsay and the Musée de l’Orangerie—two of Paris’s most emblematic cultural landmarks. Dedicated to conservation, research, and outreach—especially toward younger audiences—these museums welcomed over 5 million visitors in 2023, with half coming from abroad. They remain among the most visited and internationally recognized institutions in the French capital.

Key challenges

To ensure a consistently high-quality visitor experience and build long-term relationships with their audiences, EPMO partnered with GuestViews to implement a long-term digital feedback system. Their objectives:

  • Create a memorable end-of-visit moment through an engaging, interactive feedback tool.
  • Ensure continuous visitor listening to collect feedback and monitor satisfaction in real time.
  • Activate their audience by inviting them to stay in touch and receive personalized content and offers.

A collaboration built to last

Since 2023, GuestViews has supported EPMO’s visitor engagement and feedback strategy across both museums year-round.

What we've done

  • Two feedback applications: one for the Musée d’Orsay, one for the Musée de l’Orangerie, that collect all year long—plus a dedicated app for youth activities.

  • Instant-win games to gamify the feedback experience and increase participation.

  • Post-survey email tailored to satisfaction levels and visitor profiles (e.g., with or without children), adjusted seasonally based on events and exhibitions.

  • Collection of written reviews and email addresses to better understand visitor impressions and build long-term communication.
70%

post-survey email open rate

+9000

feedback submissions in 2024

40%

of participants subscribed to newsletters

Engaging digital experiences across two world-renowned museums

EPMO Use Case - EN