Nausicaá

Stay connected with your visitors, enrich your database, and monitor quality in real time

Discover how Nausicaá uses GuestViews to deepen visitor engagement and boost satisfaction.
nausicaa

Europe’s Largest Aquarium with a Global Mission

Located in Boulogne-sur-Mer, Nausicaá has welcomed nearly 800,000 visitors annually since opening in 1991. More than just an aquarium, Nausicaá is a global center for ocean advocacy, aiming to raise awareness about marine ecosystems and biodiversity. Ranked among the top five aquariums in the world, its mission is clear: to help visitors understand environmental challenges, and most importantly, to fall in love with the ocean—and be inspired to protect it.

Key challenges

To ensure a high-quality visit and maintain strong ties with its audience, Nausicaá needed a flexible solution that could:

  • Monitor visitor satisfaction in real time, adapting quickly to evolving needs
  • Collect qualified leads, syncing them directly with the CRM for personalized communication
  • Tailor feedback interfaces to specific visitor touchpoints (exhibits, shop, restaurant, etc.) for more accurate insights

Nausicaá chose GuestViews to meet these goals, launching a comprehensive visitor feedback ecosystem that strengthens both visitor experience and marketing capabilities.

What we've done

  • 12 on-site feedback app (via kiosks and tablets operated by staff) to collect opt-in contacts while visitors are still emotionally engaged in their visit—significantly enriching the database.

  • 5 post-visit feedback apps deployed through email campaigns, gathering detailed responses for each visitor experience: aquarium exhibits, dining, gift shop, and more.

  • CRM integration with GuestViews, enabling automatic import of qualified leads enriched with socio-demographic and satisfaction data—powering a more precise marketing automation strategy.
29

satisfaction metrics tracked continuously

3500

opt-in emails collected per year

26

feedback channels (on-site and post-visite)

A Multi-Touchpoint Strategy for a Deeper Visitor Connection

Nausicaa Use Case - EN