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GuestViews breakfast “Best practices”: The Hauts-de-Seine department (1/4)

On 23 November, GuestViews hosted its second client training course, discussing “Best practices” over breakfast. Isabelle Oester-Fréret, Public and Culture Manager at the Hauts-de-Seine department, came to share her experience with using our solution, her own best practices and her ideas to further enhance the product.

 

We present a series of articles going into detail about the four speeches given by the institutions that took part in our training course: the Centre Pompidou (1), Culturespaces (2), Monnaie de Paris (3) and the Hauts-de-Seine department (4).

 

This discussion shed some light on different ways of using GuestViews as the solution to various issues. Read this article to find out about the many benefits of our solution, as well as how you can boost your data collection and make the most of the reviews you gather. You can also learn how your GuestViews app can bring value to all the departments of your organisation!

THE GOAL FOR THE HAUTS-DE-SEINE DEPARTMENT: REACH A MORE DIVERSE AUDIENCE AND RAISE THE SITES’ VISIT NUMBERS (NOTABLY IN CHATEAUBRIAND’S HOUSE)

 Best practices:

1️⃣ Creation of “personas” thanks to statistics generated by our solution

2️⃣ Making their teams of professionals take a part in studying the public

 

Firstly, the Hauts-de-Seine department uses the GuestViews solution as a tool for studying its visitors in the cultural sites that it administers, such as Chateaubriand’s house and the Musée du Domaine départemental de Sceaux. Continuous data collection allowed transforming the teams’ intuitions on the composition of their audiences into certitudes: automatic analysis of profile information brought a detailed overview of the different categories of visitors. It was thus made possible to make a list of typical profiles (or “personas”) depending on age or geographical origin for example.

 

These personas were designed with the help of the customer service teams, and allow all of the teams to understand the visitors and pinpoint what’s best for audience growth strategies, infrastructure issues or even ticket prices, for instance. By collecting real reviews, our solution both allows the teams of professionals to be more efficient and objectively underlines various possible improvements.

 

There are many more best practices to be shared with you, such as those of the Moulin Rouge (which has different apps depending on the time of the day), of the Arab World Institute (whose app was built specifically for email collection), of the MAC VAL and the Palais de la Porte Dorée (which send personalised emails suggesting visitors visit both institutions, as part of a joint exhibition).

 

 

We will have plenty more time to go further into this subject during the next partner training course in a few weeks’ time. Until then, if you found these tips interesting, get in touch with Agathe so she can help you tap the whole potential of our solution!

 

 

Featured image: © GuestViews / Maison de Chateaubriand

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